SEO vs. SEM: What's the Difference and Which One Should You Use?

SEO and SEM are two digital marketing strategies that aim to increase your website's visibility in search engine results pages (SERPs). SEO stands for search engine optimization, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. The goal of SEO is to improve your website's position in SERPs, as the higher your website is listed, the more people will see it.